The resurgence of the bow tie

James Morton Custom Bow Ties

Once relegated to formal occasions and novelty costumes, the bow tie has experienced a remarkable resurgence in recent years.

From red carpets to city streets, this dapper accessory is adding a touch of whimsy and individuality to contemporary style. But what sparked this comeback? And how has the bow tie adapted to become a modern fashion staple?

Ditching the Dust: A New Wave of Appreciation

For decades, the bow tie held a stuffy, formal image. It was associated with black-tie events, grandfathers, and perhaps the occasional quirky professor. However, a new generation of designers and stylists began to challenge this perception. They embraced the bow tie’s inherent quirkiness, showcasing its potential for injecting personality and playful sophistication into everyday outfits.

Breaking the Rules: Modernising the Bow Tie

The key to the bow tie’s revival lies in its versatility. Gone are the days of the one-size-fits-all black silk design. Today, we see an explosion of colours, patterns, textures, and materials. From bold floral prints to knitted wool, geometric jacquards to playful polka dots, there’s a bow tie for every taste and occasion. Designers are also experimenting with different shapes and sizes, offering wider “butterfly” styles to slimmer “diamond point” options, ensuring there’s a perfect fit for any face shape.

Check out the James Morton Custom Bow Tie options.

Celebrities as Style Icons

Celebrities have played a significant role in popularising the bow tie. Musicians like Pharrell Williams and Harry Styles have incorporated them into their signature looks, showcasing their potential for cool, effortless style.

Actors like Ryan Reynolds and Benedict Cumberbatch have embraced them on the red carpet, adding a touch of unexpected flair to their black-tie ensembles.

The Rise of Individualism: Expressing Yourself Through Fashion

Beyond celebrity influence, the resurgence of the bow tie reflects a broader cultural shift towards self-expression and individuality in fashion. People are increasingly seeking garments that reflect their unique personalities and break away from traditional norms. The bow tie, with its inherent quirkiness and versatility, empowers individuals to add a touch of personal flair to their outfits.

Not Just for Men: Bow Ties Take Center Stage in Women’s Fashion

The revival of the bow tie isn’t confined to men’s fashion. Women are also embracing this trend, adding a touch of unexpected femininity to their ensembles. We see bow ties incorporated into blouses, dresses, and even swimwear, adding a playful and unique twist to classic silhouettes.

The Future of the Bow Tie: Beyond a Fad

While the bow tie’s recent popularity might seem like a passing fad, its underlying appeal – individuality, personality, and playful sophistication – suggests otherwise. As long as people continue to seek self-expression through fashion, the bow tie will likely remain a relevant and versatile accessory, evolving with trends and personal preferences. So, whether you’re looking to add a touch of personality to your everyday outfit or channel your inner red carpet star, don’t shy away from embracing the unique charm of the bow tie. The possibilities are endless, and the only rule is to wear it with confidence.

We supply custom bow ties to the service industry, regiments and masonic organisations as well as for promotional merchandise and fashion retailers looking for a more refined look.

We’re proud to have supplied several thousand bow ties for a recent Hendrick’s gin promotion as well supplying organisations of all types on a much smaller scale.

Browse out bow tie offerings or get in touch for a quote.