Why Ties are the unexpected cool-girl accessory you need this season

Fashion is always evolving, and this season, ties are having a major comeback — not just as formal office wear, but as bold, gender-fluid accessories that add personality and edge to everyday outfits. While traditionally associated with menswear, women and style-forward individuals are reclaiming the necktie as a powerful fashion statement.

At James Morton Ties, our custom ties offer the perfect opportunity to tap into this trend with style and authenticity.

Trend Origins & Why It’s Resonating

Runway shows and fashion editors alike have signalled the revival of the tie. Outfits combining oversized tailoring, playful textures, contrasting colours, and classic workwear pieces have started to incorporate ties in unexpected ways. The tie’s return coincides with a broader desire for empowerment through dress — using what might once have felt restrictive as a symbol of confidence and control. Designers like Saint Laurent and Louis Vuitton have been at the forefront, pairing crisp shirts, suits, or flowy layers with statement ties.

Source: Marie Claire UK notes the rise of ties in women’s wardrobes, reimagined with creative styling and high/low contrasts. Marie Claire UK

How to Style It with Flair

  • Pair a custom tie with a crisp white shirt, cropped blazer, or soft knit. The contrast between sharp and relaxed elements is what makes this trend fresh.

  • Try skinny or mid-width ties in silk or linen for a fluid look; broader or textured ties (knitted or wool blend) for structure and warmth.

  • Let the tie peek out under blazers, wear it loosely knotted, or layer it over lightweight sweaters — versatility is key.

Keeping It Authentic

When you choose a custom tie, you get to decide fabric, pattern, and finish — helping you express your personality. Whether you opt for logo embroidered pieces, tonal weaves or bold stripes, the tie becomes part of your signature style.

Why British-Made Custom Ties Matter

At James Morton Ties, our custom ties are made in Britain using high quality materials that combine craftsmanship and conscious sourcing. Our bespoke service ensures every tie feels personal, well crafted and durable. If you’re embracing this tie revival — make it one that lasts beyond the season.